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Pre-Launch User Acquisition Strategy
Build hype and acquire early users before the game’s launch.
Marketing Assets Creation:
• Design an official website with a teaser trailer, screenshots, and key game features.
• Develop social media profiles and post behind-the-scenes content regularly.
Community Building:
• Launch a Discord server, subreddit, or community page for players to engage.
• Partner with influencers and streamers for early gameplay reveals.
Soft Launch:
• Release a beta version to test player reception and optimize for a smaller audience.
• Offer exclusive in-game rewards for beta participants.
Paid Acquisition Campaigns:
• Run pre-launch ads on platforms like Facebook, Instagram, and TikTok targeting player personas.
• Focus on driving pre-registrations or newsletter sign-ups.
Metrics for Success:
• Pre-registration numbers and community engagement rates.
• Click-through rates (CTR) and cost-per-acquisition (CPA) from ad campaigns.
GAME DESIGN EXPERIENCE, a Project by LUDOFUSE © 2024
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